总台记者探访丨从阿尔卑斯山到东方明珠 一家奥地利巧克力企业的进博之约

Core Insights - The eighth China International Import Expo (CIIE) opened on November 5 in Shanghai, showcasing international products and fostering cultural exchange [2][17] - The Austrian chocolate company, Zotter, has participated in every CIIE since its inception, highlighting its commitment to the Chinese market [2][9] Company Overview - Zotter Chocolate is located in the scenic Styria region of Austria, where it operates a chocolate production facility and an immersive experience center known as the "Chocolate Theatre" [2][4] - The company emphasizes the cultural experience of chocolate, transforming it from a mere food item into an engaging activity for consumers [4][6] Market Strategy - The founder's daughter, Julia Zotter, recognized the potential of the Chinese market after her initial visit as an exchange student, leading to the establishment of a chocolate experience in Shanghai [7][9] - Julia Zotter views the CIIE as a significant platform for launching new products and engaging with consumers, noting the interest in discovering new products among attendees [11][13] Future Plans - The Chinese market is seen as a crucial growth opportunity for Zotter, with plans to introduce localized flavors and explore the integration of Chinese ingredients and cultural elements into their chocolate offerings [15][13] - The company aims to leverage the rapid changes and vast potential of the Chinese consumer market, aligning its product quality and cultural experience with local preferences [15][13]