姑苏区“运动+消费”促消费成效显著 首周拉动消费1300余万元

Core Insights - The "Walking to the City of Fortune" event has significantly boosted consumption in Gusu District, generating over 13 million yuan in the first week through a combination of special consumption funds, merchant discounts, and bank-specific activities [1][2] Group 1: Consumption Promotion Strategies - Gusu District has adopted a "sports equals consumption, experience equals consumption" philosophy to stimulate consumer activity, creating a comprehensive consumption promotion system covering six sectors: clothing, food, accommodation, transportation, pets, and entertainment [1] - A total of 142 quality merchants from various sectors, including dining, cultural creativity, and retail, have been selected to form four distinctive zones: "Gusu Breakfast," "Youth Shops," "Ancient City Renewal Alliance," and "Integrity Business Alliance" [1] Group 2: Financial Incentives and Consumer Engagement - To maximize consumption potential, Gusu District collaborated with Jiangsu Bank to raise 120,000 yuan in special consumption funds, offering discounts such as 10 yuan off for purchases over 50 yuan and 20 yuan off for purchases over 100 yuan [2] - Consumers who registered for the walking event could unlock a "consumption rights package," allowing them to enjoy discounts at 142 participating merchants, effectively converting their enthusiasm for exercise into consumer spending [2] Group 3: Market Response and Performance Metrics - On the first day of the event, the special consumption fund was utilized for over 38,000 yuan, directly driving nearly 450,000 yuan in consumption [2] - During the first week, the market showed a multi-dimensional growth trend, with merchant self-discount activities resulting in over 1,700 transactions and driving over 11 million yuan in consumption [2] - Jiangsu Bank's exclusive discount activities performed well, achieving over 4,000 transactions and generating more than 1.5 million yuan in consumption [2]