Cerealto marks US entry with stake in co-manufacturing peer Fresca Foods

Core Insights - Cerealto has acquired a majority stake in Fresca Foods, marking its entry into the US market and enhancing capabilities in high-growth snacking segments [1][2] - The partnership is expected to significantly increase Cerealto's presence in North America, which will account for 20% of its annual revenues of €526 million ($605.2 million) [2][4] - Fresca Foods specializes in producing snack bars, granola, breakfast cereals, crackers, and cookies on a contract basis, with an annual revenue of €97 million [6] Company Expansion - The acquisition allows Cerealto to shift its business focus from predominantly European markets to a more international scope, particularly in the US, which is the largest snacking market [3][4] - The US organic snacking category is valued at approximately $32 billion and is projected to grow at over 6% annually, presenting a significant growth opportunity for Cerealto [4] - Following the acquisition, Cerealto will operate ten production plants across four countries, with plans to add two more facilities in the US [5][6] Management and Operations - Fresca Foods' management will continue to oversee operations, retaining a significant shareholding in the company [1] - The partnership aims to enhance manufacturing and innovation platforms, leveraging the expertise and ambitions of both companies [4][6] - Cerealto's CEO, Bosco Fonts, emphasized the strategic importance of this partnership in establishing a strong foothold in the US market [3]