四川印发文旅融合重大项目实施方案 构建“文旅＋”跨界融合生态

Core Viewpoint - Sichuan Province is advancing the integration of culture and tourism through the implementation of 11 major projects aimed at enhancing the cultural tourism landscape and driving economic growth [1][2] Group 1: Major Projects - The 11 major projects include: - Bashu Cultural IP Innovation and Transformation Project - Three Kingdoms Cultural Tourism Destination Construction Project - Tianfu Avenue Urban Cultural Theme Scenic Road Construction Project - Low-altitude Tourism Theme Path Project - Tianfu Performing Arts New Space Construction Project - 318/317 China’s Most Beautiful Scenic Avenue Enhancement Project - Mount Emei World Tourism Destination Construction Project - Dajiu Zhai World Tourism Destination Construction Project - Tianfu Leisure and Residential Industry Cluster Construction Project - Sichuan Province Tourism Public Service Construction Enhancement Project - Panxi Sunshine Health and Wellness Tourism Destination Construction Project [1][2] Group 2: Strategic Focus - The projects focus on the construction of the Bashu Cultural Tourism Corridor and the transformation of core cultural IPs, emphasizing cultural creativity, technological innovation, and the optimization of business formats [2] - The aim is to gather resources, capital, technology, and talent to transition towards productization, scenarization, lineation, and industrialization, creating a "Cultural Tourism +" cross-industry integration ecosystem [2] Group 3: Implementation and Support - Sichuan will strengthen organizational support and policy backing, establishing a collaborative mechanism across provinces, cities, and counties, with a unified planning and promotion approach over a 5-year implementation period [2] - There will be preferential resource allocation, policy mechanisms, and institutional arrangements to support these initiatives [2]