Zheng Quan Shi Bao Wang·2025-11-06 00:24Core Viewpoint - The report from CITIC Securities indicates that the liquor sector, particularly the baijiu segment, has underperformed significantly since 2025 due to slow recovery in domestic consumption and tightening of policies related to business banquets [1] Baijiu Industry Summary - Since the beginning of 2025 until October 31, 2025, the CITIC Baijiu Index has decreased by 4.6%, underperforming the CSI 300 and Wind All A indices by 22.5 percentage points and 30.9 percentage points respectively [1] - The report anticipates that the second half of 2025 will represent the bottom of the current cycle for the baijiu industry, characterized by the weakest sales, lowest prices, and the most pessimistic market expectations [1] - It is projected that the baijiu sector will begin to stabilize and recover in 2026, supported by a clear trend of gradual demand recovery [1] Beer Industry Summary - The beer industry is expected to see stable but slightly declining revenue and profits in 2026, influenced by factors such as the increasing share of non-immediate consumption channels, fragmented consumer demand, and weak recovery in consumption [1] - Companies that are expected to perform well in the beer sector are those with strong market share growth, effective channel management, and robust product momentum [1]