Core Insights - The "Su Super" league has ignited widespread enthusiasm for amateur football, attracting diverse participants and spectators, and achieving record attendance and engagement metrics [2][3][6] Group 1: Event Impact - The league has seen a peak attendance of over 62,000 for a single match and an average of over a million ticket requests per round, with hundreds of billions of views on short video platforms [2] - The league's affordable ticket prices, ranging from 5 to 20 yuan, and scheduling during holidays have made it accessible to a wide demographic [3][6] Group 2: Economic Effects - The "Su Super" has generated a leverage effect where 1 yuan spent on tickets leads to 7.3 yuan in surrounding consumption, with total consumption exceeding 38 billion yuan across multiple events [6] - The initiative has transformed ticket stubs into gateways for various local services, enhancing the overall economic ecosystem [11] Group 3: Governance and Community Engagement - The success of "Su Super" reflects a shift in governance from event organizers to ecosystem builders, with local governments acting as facilitators and supporters [7][8] - Governments have responded to community needs by improving facilities and services, such as upgrading venues and introducing special transport services for fans [9] Group 4: Cultural and Emotional Connection - The league emphasizes authenticity and emotional connection, allowing spectators to witness the genuine efforts of local players, which resonates with the public's desire for relatable experiences [3][10] - The initiative has fostered a sense of community, encouraging spectators to actively participate in maintaining cleanliness and contributing to a shared environment [10] Group 5: Future Opportunities - The model established by "Su Super" could be replicated in various forms, such as music festivals or community events, focusing on genuine engagement and service-driven approaches [13] - The league's success has opened avenues for attracting international interest and investment, showcasing the potential for local events to drive economic growth and enhance city branding [13]
人们为何追问,下一个“超”在哪里?
Xin Hua She·2025-11-06 01:45