浙商证券:割草机器人低渗透空间大 国内机器人公司有望持续抢占市场
智通财经网·2025-11-06 02:33

Core Viewpoint - The lawn mowing robot industry is in a technological growth phase with significant potential for market penetration, as the sales of smart lawn mowing robots are projected to increase from 29,000 units in 2022 to 380,000 units by 2024, indicating a low penetration rate of approximately 6%-8% for lawn mowing robots and only 2%-3% for smart lawn mowing robots [1][2]. Group 1: Market Potential - The lawn mowing robot market is characterized by strong demand, a technological growth phase, and low penetration rates, making it a lucrative business opportunity [1]. - In developed countries like the US, lawn care is culturally significant, with regulations in place that necessitate timely lawn maintenance, further driving demand for lawn mowing robots [1]. Group 2: Sales and Growth Projections - Global annual sales of lawn mowing robots are estimated to be between 1.2 million and 1.3 million units, with a significant increase in smart lawn mowing robots due to advancements in RTK and laser radar technologies [1]. - The conservative estimate suggests that the market for boundary-less lawn mowing robots could reach approximately 3.84 million units, and if fully replacing riding mowers, it could approach 6 million units, representing a 15-fold increase compared to 2024 [2]. Group 3: Competitive Landscape - The main competitive barriers in the lawn mowing robot industry are based on algorithms and distribution channels, with navigation and positioning technology being crucial for smart and efficient operation [3]. - The offline sales channel plays a significant role in consumer purchasing decisions, with 71% of sales occurring through this channel, highlighting the importance of brand recognition and established relationships with local distributors [3]. - Domestic robot companies are noted for their strong product technology and competitive pricing, which positions them well to capture market share [3]. Group 4: Key Players - Recommended companies to watch in the lawn mowing robot sector include Ninebot (leading in boundary-less lawn mowing robots with strong product reputation and channel advantages), Ecovacs (rapidly increasing volume of boundary-less lawn mowing robots with potential for enhanced product competitiveness), Roborock (newly launched lawn mowing robots expected to contribute to market growth), and Tengya Precision (selling related products to affiliated companies) [3].