Omdia: Global Tablet Shipments Rose 5% in Q3 2025, Extending Two-Year Growth Streak

Core Insights - The global tablet market experienced a 5% year-on-year growth in Q3 2025, with shipments reaching 40 million units, marking the seventh consecutive quarter of growth [1][5]. Market Performance - The tablet market remains largely consumer-driven and has shown resilience despite macroeconomic challenges, driven by strong demand in regions like the Middle East, Central Europe, and China [2][3]. - Seasonal sell-in ahead of holiday periods contributed to the growth, although expectations for Q4 2025 indicate muted sell-in and a potential softening in tablet replacement demand into 2026 [3]. Vendor Analysis - Apple maintained a market share of 35.6% with 14.3 million units shipped, showing flat growth [4][5]. - Samsung also recorded flat growth with 6.9 million units shipped, holding a 17.3% market share [4][5]. - Lenovo led the growth among major vendors with a 23% year-on-year increase, shipping 3.7 million units [5]. - Huawei and Xiaomi followed with 3.2 million and 2.6 million units shipped, respectively, showing growth rates of 11.5% and 2.3% [5]. Chromebook Market Insights - The Chromebook market grew by 3.1% in Q3 2025, with Lenovo leading the segment, shipping 1.4 million units and achieving a 54.6% year-on-year growth [7][9]. - Acer and HP followed with market shares of 18% and 16.1%, respectively, while Asus also showed significant growth at 58.5% year-on-year [7][9].