Jing Ji Guan Cha Bao·2025-11-06 02:51Group 1 - The 2025 Double Eleven shopping festival has started earlier than in previous years, with Douyin E-commerce and JD.com announcing the event on October 9, followed by Taobao starting from October 15 until November 14, making it a 28-day event [1] - This year's Double Eleven features simplified discount mechanisms, with "official discounts" and "direct price cuts" becoming mainstream, reflecting a shift in consumer preferences towards transparent pricing and efficient shopping experiences [2][3] - Instant retail has emerged as a new highlight for this year's event, with JD.com incorporating its "JD Instant Delivery" into the promotions, and Alibaba announcing thousands of brands joining Taobao Flash Sale, offering rapid delivery options [2] Group 2 - The Minsheng Bank Credit Card Center has launched various promotional activities in collaboration with major platforms like JD.com, Douyin, and Alipay, providing consumers with opportunities to receive up to 298 yuan in benefits through binding payment methods [3][4] - The Minsheng Sam's Club co-branded card offers discounts across multiple well-known brands and cashback for purchases made through specified payment channels, enhancing the consumer experience [4] - The collaboration between banks and internet platforms is creating a closed-loop ecosystem that enhances financial services and meets consumer needs, thereby stimulating market vitality [5] Group 3 - The contribution of final consumption expenditure to economic growth reached 53.5% in the first three quarters of 2025, highlighting the increasing importance of consumption in driving economic growth [6] - The State Council has issued guidelines to further unleash consumption potential, emphasizing the role of consumption as a key driver of domestic circulation and economic sustainability [6] - Financial institutions are actively enhancing their service offerings through technology and digital finance, with Minsheng Bank's Credit Card Center responding by launching multi-scenario consumption incentive activities [6][7] Group 4 - The "Universal Housekeeper" initiative extends discounts to daily life services, allowing users to enjoy benefits on various everyday expenses, demonstrating the integration of financial services into consumer lifestyles [7] - The Double Eleven event serves as a critical point for stimulating market activity and aligning financial services with consumer needs, showcasing the role of financial services in enhancing consumer confidence and vitality [7]