余杭径山抹茶“链”就共富路

Core Insights - The article highlights the transformation of the tea industry in Yuhang District, particularly focusing on the shift from traditional tea to matcha production, driven by increasing global demand for matcha due to its health benefits and flavor [3][4]. Group 1: Industry Transformation - The Yuhang District has been recognized as the "Source of Chinese Matcha" since 2019, leading to a collaborative effort among local tea enterprises to pivot towards matcha production [3]. - The "Gucheng Gongfu" area has established a tightly-knit industrial chain model involving leading enterprises, cooperatives, and farming households, resulting in a significant increase in matcha production to over 3,200 tons and a market value exceeding 500 million [3][4]. Group 2: Development Mechanism - The "144N" development mechanism has been created to enhance the matcha industry, involving a coordination committee to guide development, and establishing four party branches focused on ecological planting, deep processing, brand marketing, and integrated development [4]. - The collaboration among villages has led to the establishment of a regional company, breaking down barriers and integrating various sectors such as agriculture, cultural tourism, and processing [4]. Group 3: Market Expansion and Innovation - The Yuhang District has organized promotional activities to showcase "Dingshan Matcha" nationally, attracting numerous business partnerships [5]. - The introduction of a new tea drink expert workstation has facilitated the development of innovative products like matcha milk cap and matcha jasmine, enhancing the value of the industry [6]. Group 4: Cultural and Economic Integration - The integration of matcha culture into rural tourism has created new consumer experiences, exemplified by the popularity of the LOOKOUT café, which attracts over 2,000 visitors daily during holidays [6]. - The collaboration among tea gardens, educational bases, and local accommodations has broadened the pathways to prosperity, demonstrating the successful fusion of agriculture, culture, and tourism [6].