谱写乡村金融服务新篇章

Core Viewpoint - Changxing United Village Bank, initiated by Hangzhou United Bank, focuses on serving rural areas and small enterprises, emphasizing business innovation, risk management, and digital transformation to support rural financial markets and contribute to high-quality development in agriculture and rural sectors [1] Group 1: Business Innovation - The bank has implemented the "Chang·Service Prosperity·Village Living" brand concept, integrating financial services with rural production and living needs, hosting 1,444 community service events this year, attracting 25,422 participants, and increasing average daily savings by 837 million yuan [2] - The bank has organized 368 "night outreach visits" to connect with 25,000 households and businesses, resulting in new loans totaling 1.2 billion yuan and a net increase in loan balance of 324 million yuan, benefiting 1,387 new loan customers [2] - The introduction of "United e-loan" enhances service efficiency through an "online customer acquisition + offline due diligence" model, reinforcing the bank's commitment to supporting agriculture and small enterprises [2] Group 2: Precision Service - As a local bank, Changxing United Village Bank prioritizes close community engagement, with customer managers acting as "financial neighborhood officers" to understand local needs and respond quickly to loan requests from farmers and small businesses [3] - This approach has significantly improved service efficiency and established the bank as a trusted financial institution in rural areas, embodying the "small yet exquisite" model of rural finance [3] Group 3: Multi-Dimensional Risk Control - The bank emphasizes risk management as a core aspect of its development, establishing a multi-dimensional risk control system focused on ethical, operational, and capability risks [4] - Measures include monitoring key employees, self-inspections, and dynamic management of compliance issues, alongside optimizing credit processes and enhancing staff training [4] - The bank maintains the lowest non-performing loan ratio among its peers, with a restored non-performing loan ratio below 1%, ensuring stable financial development in the county [4] Group 4: Future Outlook - Changxing United Village Bank aims to continue its commitment to rural service, enhancing product offerings to better meet rural needs, improving risk management for safer services, and accelerating digital transformation for increased efficiency [5] - The bank seeks to contribute significantly to the rural revitalization strategy, promoting agricultural strength, beautiful rural areas, and prosperous farmers [5]