谱写乡村金融服务新篇章 长兴联合村镇银行坚持走“小而精、小而美”特色发展之路

Core Viewpoint - Changxing United Rural Bank, initiated by Hangzhou United Bank, focuses on serving rural areas and agriculture, emphasizing business innovation, risk management, and digital transformation to support local economic development, particularly in the "three rural" sectors [1] Group 1: Business Innovation - The bank integrates financial services with rural production and living needs, hosting 1,444 community service events this year, attracting 25,422 participants, which led to an average daily savings increase of 837 million and a net increase of 3,240 effective deposit accounts [2] - The bank has organized 368 "night outreach" events, reaching 25,000 households and businesses to address their needs, resulting in the issuance of 1.2 billion in new loans and a net increase of 324 million in loan balances, benefiting 1,387 new loan customers [2] - The introduction of "United e-loan" enhances service efficiency through an "online customer acquisition + offline due diligence" model, reinforcing the bank's commitment to supporting agriculture and small enterprises [2] Group 2: Precision Service - The bank emphasizes close community engagement, with customer managers acting as "financial neighborhood officers" to understand local needs and respond quickly to loan demands from farmers and small businesses [3] - This approach has improved service efficiency and established a positive reputation in the county, making the bank a model of "small yet exquisite" rural financial services [3] Group 3: Multi-Dimensional Risk Control - The bank prioritizes risk management as a core aspect of its development, establishing a multi-dimensional risk control system that includes moral risk prevention, operational risk management, and capability risk enhancement [4] - Measures include monitoring key employees, revising operational procedures, and conducting targeted training to improve the professional skills of customer and risk managers [4] - The bank maintains the lowest non-performing loan ratio among its peers, with a restored non-performing loan ratio below 1%, ensuring stable financial development in the county [4] Group 4: Future Outlook - The bank plans to continue its commitment to rural service, focusing on business innovation, risk management, and accelerating digital transformation to enhance service efficiency [5] - It aims to provide high-quality, efficient, and customer-centric financial services, contributing to the broader goals of rural revitalization and the prosperity of agriculture, rural areas, and farmers [5]