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首携双品牌亮相、展出三款标志性车型,奥迪连续第八年参展进博会
Zhong Guo Jing Ji Wang·2025-11-06 05:01

Core Insights - Audi showcased its dual-brand strategy at the 8th China International Import Expo, presenting iconic models including the Audi 100 Coupé S, Audi A6L e-tron, and Audi E5 Sportback, emphasizing the integration of German craftsmanship with Chinese innovation [1][3] Company Strategy - Audi's global CEO highlighted the company's proactive spirit as the foundation for success in the Chinese market, indicating a new chapter driven by strong partnerships and a dual-brand approach, which is expected to generate robust momentum for transformation in China [3] - The President of Audi China outlined a clear development roadmap tailored for the Chinese market, emphasizing a significant product layout that supports the dual-brand strategy, which is opening new avenues for growth [3] Product Highlights - The Audi A6L e-tron marks Audi's entry into the pure electric vehicle segment in China, featuring a 107 kWh battery with a range of up to 770 kilometers under CLTC conditions and supporting 800V fast charging [7] - The Audi E5 Sportback, as the first mass-produced model under the new AUDI brand, integrates advanced digital platforms and AI-driven features, achieving a maximum power of 579 kW and a 0-100 km/h acceleration in just 3.4 seconds, also with a range of 770 kilometers [9] Historical Significance - The Audi 100 Coupé S, introduced in 1969, symbolizes Audi's commitment to innovation and excellence, serving as a foundation for the brand's modern design language while continuing to inspire the shift towards electrification [5] Market Positioning - The Audi A7L has been designated as the official vehicle for dignitaries at the Import Expo for three consecutive years, showcasing the brand's commitment to high-quality service and the luxury standards of German engineering [11]