Omdia：2025年上半年全球汽车显示市场出货量达到1.2096亿台 同比增长5.1%

Core Insights - The global automotive display market is projected to reach 121 million units in the first half of 2025, reflecting a year-on-year growth of 5.1%, indicating a structural transformation from mere screen proliferation to integrated, software-defined cockpit development [1][2]. Market Overview - The central control screen (CSD) segment shows a modest growth of 2.0% in 2025, following two years of rapid expansion, as the penetration rate of factory-installed units is already high, limiting incremental growth opportunities [2][3]. - The aftermarket segment for central control screens is expected to decline significantly by 15.9%, as most new vehicles are now equipped with standard central control screens, reducing modification opportunities [2]. - Control panel display shipments are projected to decrease by 4.1%, reflecting a trend of integrating HVAC and audio interfaces into the main central control screen [2]. Technology Trends - The a-Si LCD market share is expected to drop from 69.6% in the first half of 2023 to 51.0% in the first half of 2025, while LTPS LCD share is anticipated to rise from 29.1% to 46.4%, driven by in-cell touch integration and enhanced optical performance [3]. - AMOLED penetration is expected to nearly double to 2.1%, primarily propelled by high-end electric vehicles and flagship cockpit projects [3]. - The dashboard (ICD) segment is projected to grow by 16.8% to 43.3 million units, with small-sized dashboards (under 6 inches) experiencing the fastest growth due to support from compact electric vehicles and entry-level models in emerging markets [3]. Future Outlook - The automotive display ecosystem is entering a restructuring phase in 2025, where the slowdown in central control screen shipments does not indicate market weakness but rather a redistribution of display functions within the cockpit [3][4]. - The focus of future competition will shift from the number of screens in a vehicle to how each display intelligently interacts with computing, optics, and localized user experiences, redefining human-machine interaction in future cockpits [4].