Hooters returns after Chapter 11 bankruptcy with 1 big change

Core Viewpoint - Hooters is undergoing a significant rebranding effort led by CEO Neil Keiffer, focusing on a return to its family-friendly roots, including changes to uniforms and menu, following its Chapter 11 bankruptcy filing to restructure $376 million in debt [1][2][5]. Group 1: Rebranding Strategy - The company plans to change waitresses' uniforms back to classic Dolphin-style orange shorts and white tops, moving away from the revealing bikini-style bottoms [2][3]. - Hooters aims to remodel kitchens and overhaul the menu, emphasizing better ingredients, such as Grade AA butter for sauces [3]. - Cultural changes will include discontinuing weekly bikini nights and promoting charitable initiatives like "Wings for Children" and partnerships with veterans' organizations [3]. Group 2: Financial Restructuring - The restructuring plan involves handing over 103 company-owned restaurants to new investors to significantly reduce the $376 million debt load [5]. - The shift to a pure franchise model is a key component of the financial strategy post-bankruptcy [6]. - The acquisition of 130 locations is part of the strategy to revitalize the brand and attract both old and new customers [1][6].