Dear Beyond Meat Stock Fans, Mark Your Calendars for November 11

Core Viewpoint - Beyond Meat has postponed its third-quarter earnings release to November 11 due to a significant accounting issue related to a material non-cash impairment charge, which the company cannot yet quantify [1] Financial Performance - Beyond Meat reported revenue of $75 million in the June quarter, reflecting a 20% year-over-year decline, which was below management estimates and a reversal from marginal growth seen in late 2024 [7] - The company's stock has dropped 99% from its all-time highs, with a significant decline in sales, particularly a 27% year-over-year decrease in U.S. sales attributed to premium pricing, slowing demand, and a challenging macroeconomic environment [6][8] Market Reaction - The postponement of earnings triggered a 16% drop in shares on Monday, amidst a turbulent period for the company characterized by significant price swings that have attracted meme stock traders and short sellers [3] - Prior to the earnings delay, Beyond Meat shares had surged almost 150% in a single day due to its addition to the Roundhill Meme Stock ETF, leading to a massive short squeeze [4] Challenges - Beyond Meat has faced serious fundamental challenges, posting losses for the past five years and experiencing a high cash burn rate alongside declining sales [5][6] - Misinformation regarding the health benefits of its products has become a significant hurdle for the company, complicating its efforts to counter negative perceptions [8]