超越“网红”：中山崖口村的农文旅融合“新算法”

Core Viewpoint - The article discusses the successful transformation of Yunkou Village in Zhongshan City, Guangdong Province, into a thriving rural tourism destination through a unique integration of agriculture, culture, and tourism, referred to as the "Yunkou Algorithm" [7][8]. Group 1: Visitor Statistics and Growth - Yunkou Village attracts 10,000 to 20,000 visitors daily, with a total of 5.84 million visitors in 2024, and an expected increase to over 6 million this year [4][5]. - The opening of the Shen-Zhong Channel in 2024 has significantly boosted visitor numbers from cities like Hong Kong and Shenzhen [3][4]. Group 2: Development Strategy - The village's development strategy includes a focus on agricultural sustainability, utilizing a crop rotation model that maximizes ecological benefits and aesthetic appeal [18][20]. - The initial wave of popularity was driven by the "Yunkou Claypot Rice," which became a viral sensation in 2017, leading to a systematic layout of the tourism industry [14][15]. Group 3: Targeting Young Consumers - Yunkou Village has successfully tapped into the younger demographic through initiatives like the Dongdi Market, which offers low-cost entrepreneurial opportunities and has become a popular destination [29][30]. - The market features over 90 stalls, with a significant portion operated by local residents, enhancing community engagement [30][31]. Group 4: Infrastructure and Amenities - The village has developed over 30 cafes, 13 inns, and 18 food stalls, creating a "food economy belt" that spans over 6 kilometers [42][43]. - High-end accommodations, such as the "Wild Courtyard" inn, have been established to cater to visitors seeking relaxation and unique experiences [36][41]. Group 5: Entrepreneurial Opportunities - The village promotes a culture of entrepreneurship, with over 170 young people returning to start their own businesses, ranging from cafes to specialty product sales [50][51]. - The local government supports this entrepreneurial spirit by providing resources and infrastructure, ensuring that the benefits of tourism flow back to the community [62][63]. Group 6: Brand Development and Innovation - Yunkou Village has enhanced its agricultural products' branding, notably increasing the price of its selenium-rich rice from 2.5 yuan to 20 yuan per pound, with an annual production of 3.2 million pounds [81][82]. - The introduction of a self-branded coffee line aims to ensure quality and stability in the local coffee market, further diversifying the village's agricultural offerings [84][85]. Group 7: Future Plans - Future initiatives include improving transportation infrastructure, revitalizing old industrial areas, and developing high-end tourism projects to enhance the village's appeal [87][89].