亮相伦敦！“跟着电影游中国”打造沉浸式文旅体验

Core Insights - The 2025 World Travel Market in London opened on November 4, showcasing China's cultural and tourism resources through the "Travel China with Movies" initiative [1][9] - The Chinese exhibition area achieved record size and participation, marking the largest presence in the history of the London Travel Market [3] - The initiative leverages the international influence of Chinese films to attract global audiences, enhancing cultural exchange and tourism opportunities [1][9] Group 1: Event Overview - The event is a three-day exhibition aimed at promoting tourism through film, highlighting China's diverse cultural attractions [1] - The "Travel China with Movies" activity features popular Chinese films, creating immersive experiences for international visitors [1] Group 2: Industry Impact - The UK tourism representative emphasized the importance of using film to promote travel destinations, noting China's effective strategy in this regard [5] - The animated film "The Little Monster of Langlang Mountain" has achieved over 1.7 billion yuan in domestic box office, setting a record for Chinese animated films [5] - The film's cultural elements are expected to translate into tangible tourism experiences, particularly for the Shanxi region [5][7] Group 3: Cultural Significance - The initiative reflects China's cultural confidence and openness, using film as a medium to tell Chinese stories and connect with the world [9] - The storytelling approach resonates with audiences, as it draws from personal experiences and local culture, enhancing the appeal of Shanxi's tourism [7]