让西式美食更懂“中国胃”，盒马西式美食自有品牌首次亮相进博会

Core Insights - Hema has established a strategic partnership with Spanish olive oil brand Baron to develop and produce a range of oils suitable for Chinese cooking, including olive oil and grape seed oil [1][3] - Hema's new Western food brand, Bello Vitahouse, aims to create products that cater to local tastes, having already launched items like olive oil, Gelato ice cream, pasta, and chocolate [1][3] Group 1 - The collaboration with Baron reflects Hema's evolution from a global buyer to a product manager, focusing on creating products that resonate with Chinese consumers [3] - Hema's olive oil sales penetration among its users is significantly higher than the market average, indicating strong consumer acceptance and purchasing power [3][4] - Hema's direct import sales have increased by 40% year-on-year, bolstered by favorable national import policies, enhancing confidence among partners [4] Group 2 - A new high smoke point olive oil has been developed in collaboration with Baron, suitable for high-temperature Chinese cooking while retaining the nutritional benefits of extra virgin olive oil [4] - Bello Vitahouse has successfully launched two innovative Gelato ice cream products that combine Gelato with cookie crumbs, achieving over 100% month-on-month sales growth [4][6] - The popularity of the Gelato products has prompted Hema to focus on reducing sugar content and adjusting recipes to better suit Chinese consumer preferences [6]