富诚国际：以智慧工厂+全域营销，重塑国货美妆新生态

Core Insights - Guangzhou Fucheng International Holdings has transformed from a small 5-square-meter cosmetics shop in Wenzhou to an international beauty industry group, establishing the renowned domestic beauty brand "Legendary Jinsong" over 21 years [1] - The company has adopted a dual-driven strategy of "smart factories + all-domain marketing" to create a new ecosystem for domestic beauty brands, exemplifying the transformation and upgrading of China's beauty industry [1] Group 1: Factory and Production - In 2017, Fucheng International made a strategic decision to invest in its own factory, Guangzhou Fuzhuang Biotechnology Co., Ltd., which officially commenced production after two years of construction, covering an area of 13,000 square meters [1] - The factory incorporates a smart digital management system and advanced international production equipment, achieving a ten-thousand-level GMP sterile standard and obtaining five major international certifications, including ISO9001 and ISO22716 [1][2] Group 2: Innovation and R&D - The establishment of the "Legendary Jinsong Research Institute" has become the core engine for quality control, collaborating with global raw material companies to ensure product safety and efficacy at international standards [3] - Fucheng International has secured over 20 patents for product inventions, utility models, and designs, creating a strong technological barrier [3] Group 3: Digital Transformation - In 2019, Legendary Jinsong entered the 3.0 digital all-domain era, developing an official app, online mall mini-program, and corporate WeChat to create a comprehensive digital ecosystem [3] - This digital transformation allows products to reach consumers in over 70 countries and regions, achieving precise user data accumulation and operation through an integrated online and offline retail system [3] Group 4: Entrepreneurial Model - Fucheng International's "smart light entrepreneurship" model has become a significant label, providing standardized training, intelligent tools, and supply chain support to empower global entrepreneurs [4] - This model aligns with the decentralized trend of the digital economy and embodies the brand's mission to showcase Chinese beauty to the world [4]