温峥嵘被AI温峥嵘拉黑：AI发展莫要助长“以假乱真”

Core Viewpoint - The rise of AI-generated content, particularly in live streaming, poses significant challenges for both public figures and consumers, leading to issues of identity verification and trust in digital ecosystems [1][2][3] Group 1: Impact on Public Figures - AI-generated fake live streams infringe on the portrait and voice rights of public figures like actress Wen Zhengrong, misleading consumers about their commercial endorsements [2] - The rapid generation of infringing content and frequent changes of accounts make it costly and difficult for public figures to protect their rights [2] Group 2: Consumer Concerns - Consumers may unknowingly purchase counterfeit products based on trust in celebrity endorsements, facing challenges in seeking redress due to the difficulty in tracing responsible parties [2] - The normalization of "AI forgery" undermines trust in the entire digital ecosystem, leading to a vicious cycle where legitimate content is questioned [2] Group 3: Regulatory and Technological Solutions - The recently implemented "Artificial Intelligence Generated Content Identification Measures" mandates that AI-generated content must include prominent identification, providing a policy basis for addressing these issues [2] - There is a need for collaboration between policy, technology, and platforms to effectively tackle the challenges posed by AI-generated content, including clearer identification standards and enhanced enforcement measures [2][3] - Technological solutions such as blockchain digital IDs and immutable watermarks could help trace the origins of content, while platforms should improve their multi-modal review systems to strictly handle non-compliant content [2]