出资1个多亿,小红书拿下支付牌照
Xin Lang Cai Jing·2025-11-06 06:34

Core Insights - Dongfang Electronic Payment Co., Ltd. has undergone a significant equity change, with all six original shareholders exiting and Ningzhi Information Technology (Shanghai) Co., Ltd. becoming the sole controlling shareholder, indicating that Xiaohongshu has acquired a payment license through this acquisition [1][2] Group 1: Shareholder Changes - The previous six shareholders collectively held 100% of the shares, with a total investment of approximately 121.3 million yuan [2] - Ningzhi Information Technology now holds 100% equity in Dongfang Payment, with a change in the legal representative from Mao Wei to Wang Run [2] Group 2: Company Background - Dongfang Payment was established in 2008 and obtained the first batch of "Payment Business Licenses" from the People's Bank of China in May 2011, with its business scope including customs tax electronic payment and cross-border payment services [8] - The registered capital of Dongfang Payment will increase from 121.3 million yuan to 200 million yuan, which is necessary for the renewal of its payment license [8] Group 3: Xiaohongshu's Strategic Moves - Xiaohongshu is accelerating its local life strategy, with a reported 37% year-on-year growth in search trends and a 39% increase in note publishing volume since 2025 [8] - The launch of Xiaohongshu's local life product "Xiaohong Card" on September 15, priced at 168 yuan, allows users to enjoy discounts at selected stores nationwide [8]