研报掘金丨华西证券：维持中文传媒“买入”评级，中期基本面修复可期

Core Viewpoint - The report indicates that Zhongwen Media's net profit attributable to shareholders in Q3 2025 was 109 million yuan, a year-on-year decrease of 5.4%, while the net profit for the first three quarters was 399 million yuan, down 49.1% year-on-year. The significant decline in performance is primarily due to the reform in the subscription and distribution method of student textbooks and supplementary materials in Jiangxi Province, leading to a notable drop in the supplementary materials segment's revenue. However, as the impact of the company's adjustment in distribution model gradually dissipates, the revenue for the third quarter showed a year-on-year increase of 2.1%, indicating a moderation in the decline of the core business [1]. Financial Performance - In Q3 2025, the net profit attributable to shareholders was 109 million yuan, reflecting a 5.4% year-on-year decline [1]. - For the first three quarters, the net profit attributable to shareholders was 399 million yuan, representing a 49.1% year-on-year decrease [1]. Business Segment Analysis - The decline in performance is mainly attributed to the reform in the subscription and distribution method for educational materials in Jiangxi Province, which significantly impacted the revenue from the supplementary materials segment [1]. - The third quarter saw a 2.1% year-on-year increase in revenue, suggesting a potential stabilization in the core business as the negative effects of the distribution model reform are gradually being absorbed [1]. Future Outlook - The company is expected to stabilize its main publishing and distribution revenue if the new procurement policies for educational materials in Jiangxi are gradually clarified and if the company enhances market development efforts [1]. - Following previous adjustments, there are signs of marginal improvement in the core educational materials business, indicating that the negative impacts of the distribution model reform are being gradually mitigated [1]. - The company is anticipated to experience a turning point and bottoming out in performance, with a potential recovery in the medium term and sufficient long-term growth momentum [1].