斯凯奇陈伟利：坚定不移加码投资中国

Core Insights - Skechers is committed to increasing investment in the Chinese market, recognizing its development potential [1] - The China International Import Expo (CIIE) serves as a significant platform for international procurement, investment promotion, and cultural exchange, enhancing brand visibility and creating collaboration opportunities [1] - The demand from Chinese consumers for high-quality and personalized products is driving global industry resources to converge in China, positioning it as a testing ground for innovative products and technologies [1] Company Strategy - Skechers plans to deepen its localization efforts in China, focusing on product research and development, direct-to-consumer (DTC) business, digital upgrades, e-commerce channel development, and market expansion [1] - The company has participated in the CIIE for seven consecutive years, indicating its long-term commitment to the Chinese market [1] Market Trends - The continuous improvement of the CIIE's exhibition standards and services has facilitated smoother processes for exhibitors and buyers, reflecting a growing enthusiasm among participants [1] - The open nature of the Chinese market provides foreign companies with opportunities to connect deeply with local supply chains, partners, and consumers [1]