“啊呦视频”小程序正式上线，创新“社交裂变+价值共创”开启微短剧产业新生态

Core Insights - The launch of the "Ah You Video" (Nandu Theater) mini-program marks a significant step in the micro-short drama industry, focusing on the theme of "micro-short drama+" and emphasizing the importance of high-quality content and collaborative development [1][7] - The platform aims to transform micro-short dramas from mere entertainment to tools for industry empowerment, aligning with national broadcasting initiatives [3][4] Group 1: Program Launch and Objectives - The "Ah You Video" mini-program was co-developed by Nandu Media and October Film Co., aiming to create a platform centered on "small scale, high production, positive energy, and great sentiment" [2][3] - The program incorporates a "social fission" mechanism, allowing users to earn rewards by sharing content, thus enhancing user engagement and transforming them from passive viewers to active co-creators [2][3] Group 2: Collaborative Initiatives - The "Hundred Dramas, Thousand Industries" co-creation plan aims to produce 100 micro-short dramas rich in Guangdong elements over three years, supporting high-quality development across various sectors [4][7] - The first project under this plan, the micro-short drama "I Am Three Years Older Than My Grandma," showcases the potential of micro-short dramas to convey profound themes within limited formats [4][5] Group 3: Future Directions and Industry Impact - The collaboration with Man Sen (Shenzhen) Cultural Media Co. on the legal-themed micro-short drama "On the Danger Floor" aims to innovate legal education and promote the rule of law [5][6] - A roundtable forum discussed the evolution of the micro-short drama market, focusing on value creation and the construction of a commercial ecosystem, indicating a shift from competition to collaboration within the industry [7][8]