衣服拉链上挂密码锁，确认收货再给密码！ “巨型吊牌"后，商家又出防蹭穿新招：锁不到3元，确认后送给客人

Core Viewpoint - The upcoming "Double Eleven" shopping festival is causing significant concern for merchants due to high return rates, particularly in the apparel sector, where many returns are attributed to consumers exploiting the "seven-day no-reason return" policy [8][14]. Group 1: Merchant Strategies - Some merchants are resorting to extreme measures, such as attaching oversized tags to clothing, to deter consumers from returning items after wearing them [8][11]. - A Beijing clothing merchant has implemented a strategy of using a visible password lock on zippers to prevent customers from wearing items and then returning them without reason [9][11]. - The cost of a password lock is approximately 3 yuan, which is considered a worthwhile investment compared to the losses incurred from returns and the cost of oversized tags [14]. Group 2: Return Rate Statistics - The return rate for women's apparel in e-commerce is reported to be as high as 50% to 60%, with live-streamed sales seeing rates exceeding 80% [14]. - Many returns are not due to quality issues but rather consumers wearing items for events and then returning them, leading to significant losses for merchants [14][16]. Group 3: Financial Impact on Merchants - A leading online sales company with annual sales exceeding 100 million yuan experiences a net profit of only 2 to 3 million yuan, primarily due to costs associated with returns, which can reach nearly 10 million yuan annually [16]. - A small business owner reported a staggering 75% return rate, resulting in losses exceeding 800,000 yuan during the previous Double Eleven festival due to high return volumes and associated costs [16]. Group 4: Industry Concerns and Recommendations - The overall situation highlights the need for a balance between consumer rights and merchant protection, with suggestions for improving return processes to reduce the burden on merchants [16][17]. - The introduction of measures like oversized tags could help align the interests of both consumers and merchants, potentially leading to a more sustainable retail environment [17].