（第八届进博会）外资企业话进博：锚定中国“确定性”

Core Insights - The China International Import Expo (CIIE) has evolved from a simple product showcase to a strategic platform for foreign companies to deepen their localization efforts in China, reflecting the certainty and opportunities brought by China's high-level opening-up [1][2]. Group 1: Foreign Companies' Perspectives - Amorepacific's Vice President expressed that the CIIE serves as a strategic coordinate for understanding the Chinese market and enhancing local presence, highlighting the deepening integration of foreign enterprises with the Chinese market [1]. - Glenn Vavoso, Senior Vice President of Intuitive Surgical, noted that the CIIE has allowed their Da Vinci surgical robots to transition from exhibits to commercially available products in China, achieving significant localization [1]. - Anu Rathninde, President of Johnson Controls Asia Pacific, emphasized the CIIE as a unique bridge connecting the world, facilitating the introduction of advanced technologies into China, and achieving over 96% localization in engineering R&D [2]. Group 2: Market Trends and Consumer Engagement - Crocs has leveraged the CIIE to enhance its brand localization, integrating Chinese culture to appeal to younger consumers, thus establishing itself as a core player in the global market [2][3]. - The CIIE has been recognized as a platform that not only showcases products but also fosters deep connections between brands and local culture, as stated by Crocs' Global Brand President [3]. - The continuous improvement of China's business environment and its vast market potential provide a stable development anchor for global enterprises, reinforcing the narrative of mutual benefit and cooperation [3].