筑牢暖夕阳服务基石，谱写适老金融新篇章

Core Viewpoint - The company has launched the "Warm Sunset" elderly service brand to enhance financial services for elderly customers, focusing on facility upgrades, service process optimization, and financial knowledge dissemination, receiving widespread praise from the local elderly community [1][2][3] Group 1: Facility Improvements - The bank has implemented comprehensive elderly-friendly modifications to its branches, including the installation of non-slip flooring, accessible ramps, and sturdy handrails to ensure safe and convenient access for elderly customers [1] - Special amenities such as "Respect for the Elderly" seats equipped with reading glasses, magnifying glasses, blood pressure monitors, and first aid kits have been provided, along with large-print forms for easier completion by elderly clients [1] - A "green service window" has been established to reduce waiting times for elderly customers, along with personalized assistance for using ATMs and smart counters to bridge the digital divide [1] Group 2: Community Engagement - The bank has initiated a series of "Elderly Services into the Community" activities, setting up mobile service points in residential areas to assist elderly individuals with frequently needed services like social security card activation and password resets [2] - Staff members engage with elderly residents to understand their financial needs and challenges, fostering trust and community relationships [2] - Collaborations with community committees and senior activity centers have led to events like birthday parties and holiday celebrations, integrating financial services into the daily lives of elderly individuals [2] Group 3: Financial Education - The bank has organized multiple "Elderly Financial Service Seminars" to enhance the financial risk awareness of elderly clients, focusing on practical topics such as preventing telecom fraud and safe mobile payment practices [2] - The seminars utilize simple language, visual aids, and engaging case studies to ensure comprehension, with interactive quizzes to encourage participation [2] - Feedback from elderly participants indicates that the seminars are effective and reassuring, helping them feel more secure about their financial management [2] Group 4: Future Directions - The bank aims to further deepen the "Warm Sunset" service initiative, exploring new paths and methods for elderly financial services to provide high-quality support for elderly clients in their later years [3] - The commitment to building a respectful and supportive financial service model for the elderly is positioned as a contribution to a harmonious and inclusive society [3]