衣服拉链上挂密码锁，确认收货再给密码！ “巨型吊牌”后，商家又出防蹭穿新招：锁不到3元，确认后送给客人

Core Viewpoint - The upcoming "Double Eleven" shopping festival is causing significant challenges for merchants due to high return rates, particularly in the apparel sector, where many returns are attributed to consumers exploiting the "seven-day no-reason return" policy [2][4]. Group 1: Return Rate Issues - Many merchants are facing exorbitant return rates, especially in clothing, leading to financial strain [2][4]. - A significant portion of returns is not due to product quality but rather consumers wearing items briefly and returning them within the return window [2][4]. - The return rate for women's apparel is reported to be as high as 50% to 60%, with live-streamed sales seeing rates exceeding 80% [4][5]. Group 2: Merchant Responses - Merchants are implementing physical deterrents, such as oversized tags and locks on clothing, to prevent consumers from taking advantage of return policies [3][4]. - One merchant reported using a password lock on zippers to discourage "wear and return" behavior, stating that the cost of the lock is minimal compared to potential losses from returns [3][4]. - The cost of oversized tags was noted to be around 8 yuan, which some merchants found ineffective [3][4]. Group 3: Financial Impact - A head of a major online sales company revealed that despite annual sales exceeding 100 million yuan, net profits are only around 2 to 3 million yuan due to high costs associated with returns [5][6]. - A small business owner reported a staggering 75% return rate, leading to significant financial losses, including 12,000 yuan in shipping insurance costs and over 800,000 yuan in total losses from unsellable returned items [6]