从江苏卫视到欢乐谷：流浪泡泡创新营销带动门店增长

Core Insights - The new barbecue brand "Wandering Bubble" has shown impressive performance post-National Day holiday, with store wait times exceeding 3 hours and sales increasing by 20%-48% across various cities [1][3] Brand Exposure - The brand's appearance on Jiangsu TV's "Warm Guesthouse" created emotional recognition among viewers, leading to over 13 million discussions on social media about "Wandering Bubble's celebrity-style barbecue" [4] - Offline events, such as the "Dimension Carnival" in multiple cities and collaboration with Happy Valley for Halloween celebrations, effectively converted brand awareness into customer footfall [6] Operational Effectiveness - A two-year-old store in Guanggu has maintained monthly revenues between 800,000 to 900,000 yuan, with an average of over 8 table turnovers per day and a stable gross margin above 50% [7] - The success of this store has revitalized the surrounding area, attracting new brands to previously underperforming retail spaces [7] Systemic Support - "Wandering Bubble" has expanded to 19 provinces and over 100 cities, with more than 400 stores nationwide, supported by strong product quality and a robust supply chain [9] - The core product, "original sliced beef," has achieved annual sales exceeding 10 million plates, establishing a solid market reputation [9] Sustainable Development - The brand's comprehensive system, from innovative marketing to efficient store operations and strict product quality control, aims to ensure the success of each store [10] - This systematic approach not only drives continuous customer traffic but also lays a solid foundation for sustainable brand development through consistent quality and efficient operations [10]