Huan Qiu Wang·2025-11-06 08:42Core Points - The partnership between AIA Group and Tottenham Hotspur has been extended, marking nearly 20 years of collaboration, making it one of the longest sponsorships in the history of the English Premier League [1] - Starting from July 2027, AIA will become the global training partner of Tottenham Hotspur, continuing as the club's main partner and jersey sponsor until the end of the 2026/2027 season [1] - AIA's branding will be featured on all training kits and coaching staff apparel, and the partnership aims to promote healthy living [1] Summary by Sections Partnership Extension - AIA Group announced the extension of its successful partnership with Tottenham Hotspur from July 2027 to June 2032, transitioning to a global training partnership [1] - The partnership has achieved significant milestones since its inception in 2013, contributing to the club's international growth and visibility [2] Brand Visibility and Impact - The AIA-branded Tottenham Hotspur jerseys have been seen by billions globally, reinforcing AIA's position as a leading insurance brand [2] - Over 175,000 Asian youth have participated in AIA youth football training camps, highlighting the partnership's impact on community engagement [2] Health Initiatives - AIA's "One Billion" initiative aims to encourage one billion people to practice healthy living by 2030, with over 500 million already engaged [2] - The partnership with Tottenham Hotspur is crucial for achieving this ambitious goal, particularly in promoting health and wellness in Asia [2] Leadership Statements - AIA's Chief Marketing Officer expressed excitement about the extended partnership, emphasizing the shared belief in the power of sports to inspire healthy living and personal growth [4] - Tottenham's Chief Revenue Officer highlighted the positive changes brought to the lives of thousands of youth in Asia through this collaboration [5]