外企看中国丨艾可爱尔借进博会东风深耕中国市场 共筑健康未来

Core Viewpoint - The 8th China International Import Expo (CIIE) highlights China's transition from high-speed growth to high-quality development, with a significant increase in demand for high-quality health products, presenting opportunities for companies like IQAir [1][3]. Group 1: Market Trends - The Chinese economy is showing resilience and potential in domestic demand, particularly for high-quality health products, despite external uncertainties [1]. - Chinese consumers are increasingly valuing product quality over price, focusing on technological content, design aesthetics, and health benefits [3]. Group 2: Company Strategy - IQAir is actively engaging with China's booming digital economy by establishing official flagship stores on major e-commerce platforms like Tmall and JD, utilizing digital tools to connect with consumers [3]. - The company plans to enhance product innovation and cultural integration, exemplified by the launch of the Atem X enamel series at the CIIE, aligning with the trend of consumption upgrades in China [3][4]. Group 3: Future Directions - IQAir's future development in China will focus on three main areas: increasing R&D investment for products tailored to Chinese family structures, expanding the "Clean Breathing Space" initiative, and promoting green manufacturing aligned with China's dual carbon goals [6]. - The company emphasizes the importance of the CIIE as a platform for product display, idea exchange, cultural interaction, and strategic cooperation, aiming to enhance global sharing and cooperation in high-level openness and green development [6].