增长85%！双11苏宁易购零售云定制款家电走红

Core Insights - The demand for home appliances in county-level markets is shifting towards larger screens, higher capacity, and smart features, with significant sales growth in products like 75-inch TVs and large-capacity washing machines [1][3] Group 1: Market Trends - In the first nine months of the year, sales of 75-inch TVs increased by 8.4%, range hoods by 8.2%, 12KG washing machines by 5.9%, and 400L+ refrigerators by 5.2%, indicating a trend towards higher-end appliances in county markets [1] - The county-level consumer market is evolving from basic functionality to a focus on larger, smarter, and more capacious products [1] Group 2: Customization Strategy - Suning's retail cloud is collaborating with leading brands like Haier and Midea to launch over 100 customized home appliances specifically designed for county markets during the Double 11 shopping festival [3] - The customization includes products like user-friendly "senior TVs" and "wide temperature range" air conditioners, addressing specific local needs [3] Group 3: Sales Performance - Sales of customized home appliances from Suning's retail cloud have seen over 85% year-on-year growth since the start of Double 11 [3] - Notable sales figures include over 50,000 units of the "Mountain Camellia Series" refrigerator and over 40,000 units of the "Cloud Sea Series" washing machine [3] Group 4: Future Plans - Suning's retail cloud plans to deepen its product customization strategy and collaborate with more brand partners to enhance the quality of life for county consumers [5]