淘宝闪购成双11超级增量 新用户双11电商订单破亿

Group 1 - Tmall's Double 11 event saw over 100 million new users making purchases through Taobao Flash Sales by November 5 [1] - Taobao Flash Sales contributed to significant growth in various sectors, with 19,958 restaurant brands and 863 non-restaurant brands seeing sales increase by over 100% compared to pre-Double 11 [1] - Huawei's sales through Taobao Flash Sales grew by 1910% week-on-week during Double 11, with 190,000 new customers acquired, a 200% increase year-on-year [1] Group 2 - Super Anta's sales through Taobao Flash Sales increased by 144% month-on-month during Double 11, with new customer growth of 1091% [2] - Balabala's sales on Double 11 saw a sixfold increase compared to regular days, with over 600 stores participating in Taobao Flash Sales [2] - The home goods sector experienced a 680% week-on-week increase in order volume during Double 11, with a focus on essential home products [2] Group 3 - Taobao Flash Sales launched a new convenience store brand, "Taobao Convenience Store," offering a 24-hour service with a 30-minute delivery promise [3] - The convenience store operates on a brand authorization model, leveraging Alibaba's supply chain advantages to provide a wider range of products compared to traditional convenience stores [3] - Taobao Convenience Store plans to collaborate with brands to create 100 high-volume products, each aiming for over one million sales [3]