从“全球采”到“全球造” ，盒马与西班牙橄榄油头部品牌达成商品战略合作

Core Insights - Hema has established a strategic partnership with Spanish olive oil brand Baron, focusing on the development and production of olive oil and grape seed oil tailored for Chinese cooking [1][4] - Hema's new Western food brand, Bello Vitahouse, aims to create products that cater to local tastes, having launched items like olive oil, Gelato ice cream, pasta, and chocolate [1][6] - The collaboration with Baron reflects Hema's evolution from a global buyer to a product manager, emphasizing the importance of understanding Chinese consumer preferences [1][4] Company Developments - Hema's partnership with Baron began in 2017, with a notable increase in olive oil consumption among Hema's users compared to market averages, indicating strong consumer acceptance and purchasing power [4] - The introduction of a new high smoke point olive oil product is designed to meet the Chinese cooking style, allowing for high-temperature cooking while retaining nutritional value [5] - Hema's imported direct procurement sales have increased by 40% year-on-year, bolstered by favorable national import policies, enhancing confidence among partners [5] Product Innovations - Bello Vitahouse has developed two innovative Gelato ice cream products that combine Gelato with cookie crumbs, achieving significant sales growth of over 100% month-on-month [6] - The company is actively adjusting product formulations to reduce sugar content in response to local consumer preferences, which differ from international markets [6] - Hema plans to introduce more ice cream products that align with domestic consumer tastes in the coming year, building on the success of the current offerings [6]