激活文旅消费新引擎 重庆推出5条巴蜀文旅精品线路

Core Viewpoint - Chongqing has launched five boutique cultural tourism routes to enhance the development of the Bashu cultural tourism corridor, aiming to provide high-quality and diverse tourism experiences for visitors [1][2]. Group 1: Boutique Routes - The five boutique routes are: "Two Rivers and Four Banks: Mountain City", "Hero City: Red Memory", "Magnificent Yangtze: Poetic Three Gorges", "Dazu Rock Carvings: World Heritage", and "Wujiang Gallery: Colorful Wuling" [2]. - These routes leverage branded transportation lines, cultural geography, and tourism IPs, covering representative landscapes and promoting organic resource integration to meet diverse consumer needs [2]. Group 2: Customized Tourism Products - Each route is accompanied by customized tourism products developed by the Chongqing Cultural Tourism Commission in collaboration with local travel agencies [2]. - Offerings include "Century Voyage: Poetic Three Gorges" cruise tours, "Heroic Youth: Chongqing Growth Inspirational Camp" educational tours, "Sichuan and Chongqing 6-Day Tour", "Chongqing Karst Adventure", and "Majestic Landscapes Reflecting New Rhythms 6-Day Tour", providing one-stop services that encompass transportation, accommodation, guided tours, and special activities [2]. Group 3: Future Plans - Chongqing plans to conduct a boutique route promotion season to encourage districts, counties, and tourism enterprises to strengthen their focus on quality and meticulously plan and refine these routes [3]. - The goal is to make each route a compelling choice for visitors, establishing the five boutique routes as a hallmark and highlight of the Bashu cultural tourism corridor [3].