外企看中国｜“八届全勤生”Mootaa茉汰：从“试一试”到“年复一年”坚定参与

Core Insights - The China International Import Expo (CIIE) serves as a significant platform for companies like Mootaa to establish market presence and enhance brand influence in China [1][2] Group 1: Company Perspective - Mootaa's participation in the CIIE has transformed its approach from a trial participant to a committed player in the Chinese market, resulting in substantial orders and brand recognition [1] - The collaboration with CIIE has allowed Mootaa to launch innovative products, such as a co-branded gel drain cleaner, which significantly boosted its sales on major e-commerce platforms [2] - Mootaa recognizes the evolving consumer landscape in China, where consumers are increasingly focused on quality, sustainability, and brand values, prompting the company to invest in R&D for tailored products [2] Group 2: Industry Trends - The CIIE has evolved from a marketplace for goods to a source of innovative ideas and strategic direction, reflecting broader trends in technology and consumer preferences [1] - The ongoing improvements in China's business environment, including enhanced intellectual property protection and efficient government services, are encouraging foreign companies to invest and innovate [3] - Mootaa expresses optimism about the future of the CIIE, viewing it as a vital link between China and global markets, and aims to contribute to the development of the home cleaning industry [3]