Xin Lang Cai Jing·2025-11-06 10:03Core Insights - The overall smartphone sales in China declined by 2.7% year-on-year in Q3 2025, attributed to weak consumer demand influenced by the summer vacation and back-to-school season [1] - Vivo leads the market with an 18.5% share despite a 5.9% drop in sales, while Honor experienced the largest decline, with its market share falling to 14.4% [1] - Huawei maintained a stable market share of 16.4% with a slight sales decrease of 2.6%, supported by the Nova 14 series despite challenges with its HarmonyOS [2] - OPPO showed a recovery with a 2.1% year-on-year growth, driven by the stable performance of the Reno 14 series and its sub-brand OnePlus [4] - Xiaomi achieved a 1.1% increase in sales, bolstered by the REDMI Note 15 and K80 series, and its new Xiaomi 17 series has gained traction in the high-end market [4] - Apple’s market share rose to 13.6% with a 2% sales decline, maintaining strong competitiveness in the high-end segment due to the iPhone 17 series [5] - Despite the overall market downturn, smartphone sales in China grew by 11% year-on-year in the first two weeks of October, indicating a positive start to Q4 [7] Company Summaries - Vivo: Holds the top market share at 18.5%, with a 5.9% decline in sales; successful in mid-range and entry-level segments with models like S30 and Y500 [1] - Honor: Experienced the largest sales drop of 8.1%, with challenges in product innovation and brand positioning, despite some success in the entry-level market with the X70 series [4][2] - Huawei: Maintained a stable market share of 16.4% with a 2.6% sales decline; the Nova 14 series performed well, but the HarmonyOS's development is still ongoing [2] - OPPO: Achieved a 2.1% growth in sales, with the Reno 14 series contributing to its recovery [4] - Xiaomi: Recorded a 1.1% increase in sales, with the new Xiaomi 17 series enhancing its presence in the high-end market [4] - Apple: Increased market share to 13.6% with a 2% sales decline; the iPhone 17 series continues to perform well in the high-end market [5]