天猫国际海外新品牌亮相第八届进博会，首发超100款全球新品

Core Insights - Tmall International collaborates with nearly 100 overseas brands from countries such as the US, France, Japan, South Korea, and Thailand to showcase over 100 global new products at the 8th China International Import Expo, highlighting the vast market opportunities in China [1][3] Group 1: Product Launches - The expo features global debuts of over 100 rare and limited-edition products, including the world's first smart power shoes capable of reaching speeds of 11 km/h and automatic focus smart glasses from Japanese brand ViXion [2][3] - Other notable products include the ROG Xbox Ally gaming handheld from Microsoft and ASUS, and the award-winning coffee from Sofia Manor [3] Group 2: Market Opportunities - Tmall International's General Manager, Zhou Xiaoyue, emphasizes the immense consumer potential in China's large market, which has allowed numerous overseas brands to successfully enter through Tmall International [3] - The timing of the expo coincides with the Double 11 shopping festival, providing an excellent opportunity for overseas brands to launch products and sign contracts with Tmall International [3] Group 3: Brand Expansion - Over 2,000 new overseas brands have entered Tmall International this year, marking their first stores in the Chinese market [4] - Notable brands include naturallyPAM, a German organic food brand, and Weverseshop, a K-POP merchandise brand from South Korea [4] Group 4: Sales Performance - During the first two weeks of the Double 11 sales, nine overseas brands on Tmall International achieved sales exceeding 100 million, with 927 overseas brands doubling their sales year-on-year [6] - The platform has optimized its cross-border supply chain and introduced new merchant incentive policies to lower entry barriers and operational costs for overseas brands [6] Group 5: Infrastructure Development - Tmall International has established a robust global supply chain network with over 140 overseas and bonded warehouses, 500 international transport routes, and connections to 40 key ports, ensuring quick delivery of quality overseas products to Chinese consumers [6] - The platform has become a crucial choice for overseas brands looking to expand into the Chinese market, with over 40,000 overseas brands from more than 110 countries and regions [6]