Yang Zi Wan Bao Wang·2025-11-06 10:20Core Insights - Baidu's "script-driven multimodal collaborative high-fidelity digital human technology" won the Leading Technology Award at the 2025 World Internet Conference, marking the third consecutive year Baidu has received this award, making it the only AI company to achieve this feat [1][2] Group 1: Award Recognition - The Leading Technology Award aims to recognize the most forward-looking technological achievements in the global internet sector, with 424 submissions from 34 countries and regions, ultimately selecting 17 award winners [1] - Baidu has won the Leading Technology Award seven times since 2016 for various innovations, including Baidu Brain, DuerOS, Apollo, PaddlePaddle, knowledge-enhanced large language models, Wenxin intelligent agents, and the latest digital human technology [2] Group 2: Technology Overview - The awarded technology includes innovations in script generation, real-time interaction with dynamic decision-making, text-controlled voice synthesis, and ultra-realistic long video generation of digital humans, overcoming challenges in multimodal real-time collaboration and complex dynamic interactions [1] - The digital human technology enhances the quality and interactivity of live content, characterized by high emotional intelligence, strong interaction, long endurance, and professionalism, outperforming real humans [1] Group 3: Market Impact - Over 100,000 digital humans have been produced using Baidu's technology, applied across various industries such as e-commerce, education, and law, reducing broadcasting costs by 80% and increasing live conversion rates by 31% [2] - A notable application was the live broadcast featuring digital humans Luo Yonghao and Zhu Xiaomu, which lasted 6 hours, attracted 13 million viewers, and generated over 55 million in GMV [2] - The technology has been implemented in Baidu's e-commerce scenarios, helping merchants expand sales channels, reduce live broadcasting costs, and improve operational efficiency, with digital humans capable of 24/7 broadcasting to enhance product exposure and sales opportunities [2]