闲置交易可解锁绿色能量，闲鱼版“蚂蚁森林”神奇鱼塘上线

Core Insights - Xianyu has launched "Magical Fish Pond" in collaboration with Ant Forest, integrating idle goods circulation, environmental protection, and interactive fun, creating a new scenario for recycling [1][3]. Group 1: User Engagement and Benefits - Users can accumulate "green energy" from Ant Forest through various actions on the Xianyu platform, such as posting idle items or making purchases [1][3]. - The accumulated energy can be used to plant real trees or redeem various rewards within the "Magical Fish Pond," including practical items like shipping vouchers and unique digital assets [3][5]. - The initiative encourages users to engage in environmental practices while participating in idle goods transactions, enhancing the perceived value of recycling [5][6]. Group 2: Target Audience and Market Positioning - The "Magical Fish Pond" is particularly appealing to younger demographics, with nearly half of Xianyu's users being born after 1995 and 22% after 2000, aligning with their growing interest in green consumption [5][6]. - Xianyu's platform facilitates over 4 million idle items listed daily, making it a significant player in promoting carbon reduction and circular economy practices [5][6]. Group 3: Environmental Impact and Future Prospects - Previous collaborations, such as with the Beijing Green Exchange, have established methodologies for measuring carbon reduction through idle goods transactions, with an estimated reduction of 11.8 million tons of carbon emissions from April 2024 to March 2025 [6]. - The partnership with Ant Forest revitalizes its user base, which has grown to over 750 million since its inception in 2016, contributing to the planting of over 619 million trees across 13 provinces in China [6].