Primo Brands Announces Appointment of Eric Foss as Chairman and Chief Executive Officer

Core Viewpoint - Primo Brands Corporation has appointed Eric Foss as the new Chairman and CEO, succeeding Robbert Rietbroek, to lead the company through its next growth phase in the healthy hydration market [1][3][4]. Company Leadership - Eric Foss brings extensive experience as a former Chairman and CEO of global consumer-centric businesses, known for his people-first leadership and brand-building expertise [2][3]. - Dean Metropoulos, the former Non-Executive Chairman, expressed confidence in Foss's ability to drive progress at Primo Brands and will continue to serve on the Board as a Director [4]. Company Positioning - Foss highlighted that Primo Brands is well-positioned in the growing healthy hydration market, with a strong brand portfolio and a robust go-to-market system [3]. - The company aims to unlock the potential of its recent business combination and has identified multiple growth vectors moving forward [3]. Company Overview - Primo Brands is a leading North American branded beverage company focused on healthy hydration, with a diverse portfolio that includes well-known brands such as Poland Spring® and Pure Life® [6]. - The company operates a vertically integrated distribution network, reaching over 200,000 retail outlets and offering direct delivery services to homes and businesses [6][7]. - Primo Brands is committed to sustainability, utilizing reusable packaging and managing water resources responsibly [7].