山东泰安：小店“抱团”发展激活乡村共富密码

Core Insights - The transformation of rural retail in Tai'an, particularly in Xinjiazai Village, is driven by the collaboration among local retailers, exemplified by the success story of Su Hongli and her store, which evolved from a mixed-use shop to a modern convenience store [1][4] Group 1: Store Transformation - Su Hongli's store, "Taishan Zunke Xinyu Supermarket," has seen significant growth, with sales reaching over 200,000 yuan and a gross profit of 35,000 yuan this year, marking a substantial increase since 2018 [1] - The store's transformation began in 2018 when it expanded from less than 10 square meters to over 20 square meters by closing a long-standing barbershop and removing a wall [1] - The store underwent another upgrade last year, adding 5 square meters of space and modernizing its display and service offerings by joining the "Taishan Zunke" chain [1] Group 2: Industry Initiatives - Tai'an Tobacco has implemented a "space reconstruction + function upgrade" strategy, completing over 1,200 terminal upgrades in Daiyue District, with an average increase of 1.8 square meters in store size [2] - The initiative has led to 85% of stores achieving standardized product displays, visualized operational data, and diversified service functions [2] - The establishment of a mutual assistance platform by Tai'an Tobacco has facilitated the transformation of 14 local stores, enhancing their profitability [4][5] Group 3: Digital and Community Engagement - Su Hongli has shared her digital management skills with fellow retailers, helping them adapt to new technologies like the cloud POS system [4] - Tai'an Tobacco is developing an online retail model with the "Taie Purchase" platform to improve shopping convenience for tourists [4] - The company has also initiated a "one village, one store" program to create beautiful rural shops and promote the development of local agricultural products [4][5] Group 4: Community and Governance - The company has established a "three-in-one" service mechanism for rural networks, assigning volunteer party members and customer managers to address merchant needs [5] - The success of the mutual assistance model has expanded from individual stores to a broader regional impact, contributing to the integration of rural networks with cultural tourism and the digital economy [5]