专访花王大仓诚一：上海是中国战略的核心之一

Core Viewpoint - The eighth China International Import Expo (CIIE) is being held in Shanghai, where Kao Corporation showcases its commitment to the Chinese market with products tailored to local consumer needs [1][2]. Group 1: Product Customization and Development - Kao has introduced several products specifically designed for the Chinese market, focusing on skincare, sun protection, hair dye, and feminine care, with most new products being locally produced [3][5]. - The new Curel Ryukou Shuhon series targets Chinese women with sensitive skin, addressing issues like dryness and redness, leveraging nearly 40 years of research in ceramide care [3]. - The brand Fino has also localized its production, with the launch of the "Net Clear Oil Control Cleansing Foam" and "Moisture Essence Cleansing Oil," showcasing innovative amino acid formulations [4][5]. Group 2: Strategic Positioning in Shanghai - Shanghai is a key market for Kao, serving as the initial entry point into China and the location for the global headquarters of the Fino brand, reflecting the city's advantages in policy, talent, and consumer insights [7][8]. - The company emphasizes the importance of local R&D and product optimization to meet the evolving demands of Chinese consumers, particularly in response to trends like the rise of domestic brands and green consumption [8]. Group 3: Future Plans and Market Insights - Kao plans to continue leveraging the CIIE as a platform for innovation that integrates Japanese technology with Chinese consumer needs, aiming for further growth in the local market [9]. - The company has successfully captured the Z-generation's preferences through a localized team in Shanghai, which allows for precise market testing and product promotion [8].