Perplexity to pay Snap $400M to power search in Snapchat

Core Insights - Snap has signed a deal with Perplexity to integrate its AI search engine into Snapchat, with Perplexity paying Snap $400 million in cash and equity [1] - The integration will provide access to over 940 million Snapchat users, allowing them to receive answers from the AI engine through the My AI chatbot [1] - Revenue from this deal is expected to start being recorded by Snap in 2026 [1] Financial Performance - Snap reported Q3 2025 revenue of $1.51 billion, reflecting a 10% increase year-over-year [2] - The company narrowed its losses to $104 million, down from $153 million a year ago [2] - Snap's subscription service, Snapchat+, has surpassed 17 million users [2]