出口商家转战“双11”：24小时“连轴转”，迎接流量大考

Core Insights - The article highlights the significant shift of companies from export to domestic sales in response to challenges in international markets, particularly during the Double Eleven (双11) shopping festival, which presents both opportunities and challenges for businesses [1][4]. Group 1: Company Strategies - The Blue Sky Injection Molding Machine Factory experienced a record shipping volume during the Double Eleven, sending out 30 trucks of goods in one day, marking a milestone in its transition to the domestic market [1]. - The factory's management began preparations for the Double Eleven as early as July, focusing on product selection, production coordination, and promotional activities, with sales targets set higher than previous Black Friday goals [2]. - The decision to shift focus to the domestic market was influenced by declining international demand and competition, as well as the long-term trend of manufacturing relocation for supply chain security and cost considerations [4]. Group 2: Challenges Faced - Transitioning from export to domestic sales posed multiple challenges, including the need to establish new sales channels and navigate the complexities of the domestic distribution system, which is more intricate than foreign markets [5]. - There is a significant difference in customer demand between export and domestic markets, requiring companies to adapt their production strategies to align with local consumer preferences [5]. - A lack of professionals familiar with the domestic market presents an additional hurdle, as skills required for domestic sales differ from those needed for international trade [5]. Group 3: Market Dynamics - Another company, a cookware seller, completely abandoned its export business due to high operational costs and risks associated with international markets, opting instead for a full focus on domestic sales [6]. - The cookware seller set a sales target of 500,000 yuan for the Double Eleven and has already achieved over half of this goal, indicating strong performance during the promotional period [7]. - The seller noted a 30% increase in advertising spending during the Double Eleven, which correlated with a 50% increase in sales, demonstrating the effectiveness of promotional activities in driving consumer engagement [7][8]. Group 4: Consumer Behavior - Consumer expectations are evolving, with a greater emphasis on product quality and price sensitivity, prompting companies to enhance their offerings in terms of quality, pricing, and service [8]. - Improvements made by the cookware seller included refining product descriptions and training customer service staff on key issues, such as product care and maintenance, to ensure high service quality during the shopping festival [8].