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宝格丽:与老铺黄金携手促进中国珠宝市场蓬勃发展
Zheng Quan Ri Bao Wang·2025-11-06 11:48

Core Insights - The prosperity and evolving trends of China's high-end consumer market are significantly influencing international luxury brands [1][2] - Bulgari's CEO highlighted the cultural representation of both Bulgari and Laopuhuang as symbols of luxury brand heritage from Italy and China, respectively [2] Group 1: Market Dynamics - Bulgari expressed a willingness to collaborate with Chinese brand Laopuhuang to promote the development of the Chinese jewelry market [1] - The Chinese market is crucial for Bulgari, which operates approximately 100 stores in the country, emphasizing localized operations as a priority [2] Group 2: Cultural Significance - The cultural confidence in China has fostered the emergence of local brands like Laopuhuang, which parallels Bulgari's inspiration drawn from Rome's traditions and craftsmanship [2] - The shared cultural affinity in the luxury sector is seen as a driving force behind the robust growth of the Chinese jewelry market, regardless of the origin of the creations [2] Group 3: Consumer Engagement - Maintaining close connections with Chinese customers is a top priority for Bulgari, reflecting a shift in consumer preferences towards local brands [2] - The CEO of LVMH, Bulgari's parent company, visited Laopuhuang's store, indicating a strong interest in local craftsmanship and consumer engagement [2]