抖音电商：处置仿冒温峥嵘、董宇辉等名人带货侵权账号1.1万个

Core Points - Douyin E-commerce has made significant progress in combating celebrity impersonation since the initiative began in October, having dealt with 11,000 accounts and over 6,700 products involved in violations [1] - The platform has specifically targeted unauthorized merchants and influencers who use AI or special effects to impersonate celebrities for marketing purposes [1] - Douyin E-commerce has taken actions against violators, including suspending live streams, removing infringing products, and freezing transaction amounts [1] - The platform has encouraged influencers to activate features to prevent the spread of similar infringing content, successfully intercepting tens of thousands of infringing videos [1] - Douyin E-commerce emphasizes a strict prohibition on using AI technology or special effects for impersonation and provides complaint channels to assist in combating infringement [1] - The company aims to strengthen governance efforts to protect consumer rights, as such actions mislead consumers and disrupt transaction order [1]