Prnewswire·2025-11-06 12:00Core Insights - Palantir Technologies Inc. and Stagwell have formed a partnership to create an AI-driven marketing platform aimed at enhancing marketing ROI for corporate marketers [1][2][5] Company Overview - Palantir's Foundry will be integrated with Code and Theory's software and The Marketing Cloud's data solutions to develop advanced marketing tools [2] - Stagwell is a marketing holding company focused on transforming marketing through technology and creativity [6] Product Features - The new platform will serve as a central hub for marketing, enabling audience alignment optimization and campaign management [3] - It allows enterprises to analyze millions of records to better understand audiences and improve brand performance strategies [4] - The platform will be available as a standalone solution for companies to monitor and enhance their marketing efforts [4] Market Impact - The partnership is expected to generate significant revenue, potentially reaching hundreds of millions of dollars over the coming years [5]