Energy drink brand CELSIUS strengthens international team with new president as UK growth accelerates

Core Insights - Celsius Holdings, Inc. is experiencing significant momentum in its international growth campaign, expanding into new markets and enhancing its leadership team to support this growth [2][11] - The appointment of Garrett Quigley as president of Celsius International is aimed at unifying international operations and driving impactful growth [3][4][5] Market Expansion - Celsius has established a strong presence in the Nordics, ranking as the number four energy drink brand in Sweden with a 13.5% market share [6][7] - The company has expanded into Canada, Australia, Belgium, France, Ireland, Luxembourg, the Netherlands, New Zealand, and the UK through strategic partnerships, including one with PepsiCo [7] Achievements in 2025 - In Canada, Celsius has become the number four energy drink brand, driven by cultural connections and marketing campaigns [8] - In Australia and New Zealand, Celsius was recognized as "New Beverage of the Year" for its innovation and market impact [8] - In France, Celsius has reached 88% of grocery shoppers through major retailer listings and was featured in a top trade publication [9] - In Belgium and Luxembourg, Celsius expanded its market presence significantly within six months [9] - In the Netherlands, Celsius is now available through the largest supermarket chain, Albert Heijn [10] Brand Philosophy - Celsius connects with a new generation of consumers by promoting functional ingredients and a community focused on fitness and wellness [10][11] - The company's growth strategy is aligned with the increasing consumer shift towards healthier living and active lifestyles [11]